Link Building is a process of getting a large number of links that point to your web
site from other websites which have a very high page rank. It simply means adding your
web link to others sites. Link building helps your website to bring more traffic and more
revenue for your company. There are number of ways for link building such as article
submission, directory submission, social book marking, and blog submission to others
websites. Building links that have a high PR and which relate to your website is one
of the most important factors in getting high PR and top ranking on the major search
ingines. Link Building is one of the most significant practices in achieving rankings
in the major search engines like Google, MSN, and Yahoo etc. |
Benefits of a Link Building Program |
High traffic.
More backlinks.
Help your site get indexed by search engines.
Higher search engine ranking. |
Types of link building activities |
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| One-way/Inbound Link Building |
Here one site gets a link on another website due to the quality and usability purpose and not for the business purpose. The website whose link is posted need not provide exchange link of the site on which it is posted. |
| Two-way/Reciprocal link building |
Another widely used strategy of link building is 'reciprocal link building'. Here there is link exchange between two websites on one to one basis. But one has to be careful in choosing the reciprocal partners, as fraud webmasters can take undue advantage of it. It is advisable to look out for quality partners and review their requests for links exchange before finalizing. |
| Outbound Link Building |
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We give link of other website on our website |
| Triangular/Three-way Link Building |
Here there is one-way link exchange between three websites. For example- site X gives link to site Y, site Y to site Z and site Z to site X. Thus all three sites have one-way links. |