This is a case study of a website audit on a worldwide travel and hospitality company based in San Diego, California. The audit comprised of Navigation and Information Architecture and Competitive Analysis. Some of the information has been changed or omitted to maintain confidentiality.

Background

The organization carries out all of its business online and felt that an independent view of their web presence was required. The organization selected DWG to carry out the auditing. DWG helped them with the process of taking their web presence forward a generation. We provided a selective parametric site audit service to help them plan this process. Through this process we were able to produce a roadmap of developments, including a new structure for the site focusing on actual audience requirements. This process was managed by our productized Web Audit Service Program (WASP).

Report

The site audit found that the Organization required the following changes for optimal web presence:
� Provide the e-Marketer with means to upload header content for each page
1. Create Page Management Screen, where all possible dynamic and statist pages are included and the header content can be entered for each individual page.
2. Create header content entry module within each villa page so the marketer can optimize said pages and request that the marketer provide the header content for statist and search pages to the programmer and have that Hard Coded.
Option 1 is more comprehensive and allows for on-going optimization, yet it will take longer to implement and is marginally more expensive, while Option 2 can be quickly implemented and cheaper, but it will not be optimal for on- going e-Marketing efforts.
� Provide ALT content entry for images.
� Provide means of optimizing the static text on the web site. Note: same two options as Option 1 apply.
� There are accompanying changes to the database and the site schema which are highly recommended. A page management table should be added which manages the dynamic and currently static contents.
All site pages should be made dynamic. With an addition of a page content management table for the static pages, this can be easily accomplished. The search pages, by destination and by category, should get a dynamic header. This can be accomplished by creating a search schema table. The ALT tag manager is essential, since images are a highly desirable resource for optimization. This translates to an additional table which has an image list but the table will need a new field for its Alt tags.
All these new tables should be attached to a Header and footer management table, which can provide the header and, if need be, footer tags for each page. In the front end there will be minimal coding to add the Header and footer variables to the templates and retrieve said data from the database.
オメガコピー ロレックスコピー カルティエコピー エルメスコピー バーバリーコピー コピー時計 スーパーコピー時計 時計コピー